Kaw Valley Greenhouses is a family-owned business that’s been selling annuals, perennials, succulents and vegetables for over half a century. It sells over 12 million plants from April through June each year at more than 40 spring garden centers throughout Kansas, Nebraska and Missouri.

To prepare for its busy season, Kaw Valley Greenhouses hires 550-630 seasonal employees across three U.S. states in the spring. Hiring so many people in such a short period of time is challenging. They needed to modernize its job application and preliminary interview process, creating more hiring efficiencies.

“I need the hiring process to be as simple and quick as possible or else I’m going to lose the good people to others,” says Adrienne Simmons, Human Resources Manager at Kaw Valley Greenhouses.

VidCruiter now embeds photos and videos within Kaw Valley Greenhouses’ job application to demonstrate realistic working conditions. This gives applicants a much better understanding of the job, so only serious candidates continue to the next stage of the hiring process.

The VidCruiter platform is also helping Kaw Valley Greenhouses save time and money. It has accelerated their average application-to-hire time from 1-3 weeks to 1-3 days for the right candidate.

During peak hiring season, they’re saving 40-50 hours of driving time a month—and never worrying about no-shows thanks to video interviews. Their time savings have been so significant, they anticipate dropping 60 hours of office assistant labor a week (the equivalent to $10,000-$15,000 in savings).

Learn more about how VidCruiter helped Kaw Valley Greenhouses build a better application process for its hiring sprint in this case study.