How to Ace Your Video Interview
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VidCruiter empowers employers and job applicants to find the perfect fit.
Whether you’re unemployed, underemployed, or simply considering a career change, if you’re hoping to secure a job interview, you’re in the right place! This article has everything you need to know.
Let’s get you that interview!
Chapter 1: Mastering Your First Impression
Chapter 2: LinkedIn Best Practices
Chapter 3: How to Create a Modern Resume that Gets Noticed
Chapter 4: Writing a Great Cover Letter
Chapter 5: Applying for Work
Chapter 6: Lifelong Professional Development
Chapter 7: Perseverance and Optimism in Your Job Search
You only have 7 seconds to make a good first impression.
Think about how you want to be perceived.
Your online profiles collectively form your personal brand. How do you want to portray yourself to the world—both professionally and personally? There’s a difference. How you choose to brand yourself online is a reflection of how you might brand the organization that’s considering hiring you. So, project a presentable image.
Clean up your online presence.
Some social media sites and apps have a “view as” option that allows you to see what visitors see. When looking at your profiles, try to make an unbiased assessment of what version of yourself you’re presenting. Check your sharing permissions on social networks, and restrict access to information, photos, and videos you’d rather employers not see.
Fix any (and all) grammar mistakes.
So many aspects of modern jobs involve strong written communication. Even simple things like emails should be well written. Typos and grammar mistakes on your profiles can jeopardize your attempt to come across as professional. Protect your reputation by running your words through a free grammar checker.
Craft your elevator pitch.
Before you begin applying for jobs, work on the messaging you’ll use to promote yourself as a strong candidate. Make sure this is consistent throughout every stage of the hiring process: from the initial job application form, to your resume and cover letter, to all email, phone, and video call communications. Every step is a new touchpoint for recruiters to learn more about why you’re a great fit for the position!
Now let’s talk about the specifics of sprucing up your LinkedIn profile.
92% of companies use social media platforms to look up candidates.
Since so many recruiters and hiring managers use LinkedIn to assess potential employees, you want your profile looking sharp. Plan to put the same amount of effort into polishing your LinkedIn profile as you would your resume. If you don’t, you can come across as indifferent or oblivious about marketing yourself successfully online.
Spend enough time to make your profile really shine!
As you’re creating or improving your LinkedIn profile, begin with the most basic thing of all: your name!
Add your full name.
Some people don’t include their last name, but this can limit your discoverability on the platform. Make sure to add any post-nominal letters if you have any worth mentioning (e.g., MBA, PMP, PhD). Just make sure you don’t add so many that it starts to look like alphabet soup!
Be mindful of pronouns.
The pronoun field is an optional feature of LinkedIn where members can add preferred gender pronouns next to their name. 70% of job seekers believe it’s important people know their gender pronouns, and 72% of hiring managers agree, believing it shows respect.
Pronounce your name and introduce yourself.
LinkedIn also has a feature that allows you to upload a recording of how to properly say your name. Some people use this feature to quickly introduce themselves, inviting visitors to connect with them. If you’re struggling with how to pronounce a recruiter or hiring manager’s name, check their profile to see if they’ve taken advantage of this feature, too.
Now, breathe some life into your profile! Complete every piece of it, building out each section to provide a more clear and comprehensive picture of yourself.
We’ve already discussed the importance of first impressions. And what’s the first thing people notice when they land on your LinkedIn profile? The photos you’ve chosen! Your profile photo and cover photo work together to showcase who you are.
When selecting a LinkedIn profile picture, make sure:
LinkedIn has a feature where you can add an “Open to Work” mention to your profile photo. It’s intended to let your network know that you’re looking for a job, but there is some debate about whether or not this is a good idea. Recruiters may be turned off by the open-to-work designation, thinking you’re not in high-demand. Use your discretion.
LINKEDIN JOB SEARCH COACH & RESUME REMODELER
Video is an excellent way for job seekers to stand out from other job candidates.
LinkedIn’s video cover story feature allows members to upload a short video of themselves. This is the perfect way to showcase your personality and demonstrate soft skills to recruiters and hiring managers. If you choose to do this, an orange ring will appear around your profile photo, and a preview of your video will auto-play silently within the photo frame, enticing visitors to watch it.
You may also want to experiment with Creator Mode, which visually displays examples of your best work, and Service Pages, which lists the services you offer. This is particularly helpful if you’re open to freelance work or have a side hustle you’d like to promote. These LinkedIn options are a great way to make your profile more visual and engaging.
79% of hiring managers believe that video has become more important when vetting job candidates.
Now let’s consider the written parts of your profile. Your LinkedIn profile is a great place to express your passions, highlight your accomplishments, explain your journey, and touch on your career aspirations. Show the world what you have to offer!
Here’s how to do it:
Write a short—but compelling—headline that speaks to your line of work and the skills/experience you have. Think of it as your own personal tagline. Really sell yourself!
Use the summary section to dive into details about who you are and what makes you unique. Tell readers a little more about yourself, and include things like major accomplishments, special projects, awards, and anything else that sets you apart. If you have a blog or a personal website, be sure to include a link to it here, too.
Optimize your profile for search. As you’re writing both your headline and your summary section, be sure to incorporate the right keywords. This can increase the likelihood employers will find you on LinkedIn. Include words that relate to your skills and your professional niche.
Feature your favorite posts, documents, media, and websites. Take advantage of this opportunity to showcase some of your best work.
Add your experience and education. We’ll talk much more about this topic in the resume section of this article. For now, just know that it’s crucial to be honest and consistent when you summarize your educational and professional background.
To support your career story and appear more well-rounded, you can also consider adding volunteer work and interests.
Use these tips to clean up your profile as best you can, and then ask someone you trust to look it over, too. Ask for direct feedback and make adjustments over time to enhance it.
Don’t treat your LinkedIn profile like other (non-career focused) social media platforms. Make every effort to remain professional—without losing your personality.
Build Your Network
Seek Recommendations and Endorsements
Keep Your Profile Current and Stay Engaged
The term CV (short for curriculum vitae) is more common in the U.K., but in North America, resumes are slightly different from CVs. A CV is usually a comprehensive document detailing your education, research experience, certifications, licenses, awards, and professional affiliations. Conversely, a resume is a short summary of your work history and skills.
The Fundamentals of a Great Resume
First and foremost, be honest! Tell the truth, minimize embellishment, and don’t try to take credit for what was actually a team effort. While it’s fine to say you led a project or a team, recognize the work others did, too.
Do not include a photo of yourself. The only expectation to this rule is if you happen to be applying for a modeling or acting agency. Even then, you may have better luck with a text-based resume.
Omit your full address. Adding it used to be standard practice, but that was when correspondence was done mostly through mail. In our digital age, it’s no longer necessary—and it may introduce privacy and discrimination concerns.
Be careful with your words. Take care to correct any errors.
61% of recruiters will automatically dismiss a resume if it contains typos.
76% of the time resumes will be rejected because of an unprofessional email address.
We recommend using the Laszlo Bock’s formula when writing about your expertise and work experience. Laszlo Bock is a former Google senior vice president of personnel operations who promoted the idea of framing your work in this way:
Over 98% of Fortune 500 companies use an ATS of some kind. Many smaller businesses do, too.
If your resume is not scannable, you cut your odds of advancing to the next stage of consideration by 60%.
While we’re on the topic of modernizing your resume, have you considered creating a video resume? This format can be a great accompaniment to a traditional resume, especially within creative professions such as graphic design, videography, and fashion. While video resumes are usually optional, they are becoming as commonplace as video interviewing.
57% of job seekers feel sharing a video with hiring managers allows them to better highlight their personality.
61% of job seekers believe a recorded video could be the next iteration of the traditional cover letter.
Keep It Short
Tailor Your Cover Letter to Each Employer
Emphasize How Employers Can Benefit
CERTIFIED RESUME & CAREER STRATEGIST
As part of the ‘hidden job market’, an estimated 70% of jobs are not advertised.
Common Job Search Websites
85% of all jobs are filled via networking.
Start with a ‘foot in the door’ technique. Who do you already know in the industry or company where you’d like to work? Don’t forget friends and coworkers who might be able to help you in your job search. For more info, reference the ‘Making the Most of LinkedIn’ section of this article (particularly the part about how to build your network).
Pivoting throughout Your Career
There was a time when employees typically kept the same job for many years—or even their whole life! Now, that’s rare.
Employees hold an average of 12 different jobs in their lifetime.
Invest time and/or money in advancing your lifelong learning. It’ll benefit you—and your employer!
Professional development is an ongoing pursuit that doesn’t stop in the early years of your career. You want to proactively seek out opportunities to upskill and maintain a strong work ethic as your career advances.
⅓ of your life is spent at work.
You’ll spend ~90,000 hours at work over a lifetime.
Often it boils down to who you are as a person and how that measures up to your career aspirations. There’s lots of work one can do in this respect. You may collaborate with a mentor/career coach, or you may dive into the crux of the matter.
Career Whisperer for Young Adults
Don’t get discouraged throughout your job search. Try your best to persevere and stay positive, even when you’re rejected.
Your career search is ultimately an exercise in matchmaking; not every job will be the right fit for you, and you won’t be the right fit for every job. It’s a two-way street in that respect, and while rejection is never fun, it is part of life. Try not to take it personally. Just like there are many fish in the sea, there are lots of different career paths and opportunities awaiting you.
Happy Job Hunting!